How The New Lotto America Stands Out From The CrowdWednesday November 29th 2017
Lotto America has already created thousands of winners since it was brought back in a new format earlier this month, with many players opting to give the revived game a go rather than enter bigger multi-state drawings or smaller state-only lotteries. Here’s how Lotto America has struck a balance between the two to carve out a niche in the market.
Lower Price Point
A standard Lotto America ticket costs just $1, half the price of an entry for Powerball. The cost of a Mega Millions ticket also went up to $2 last month as a series of changes came in to freshen up the game and drive up jackpots more quickly.
Lotto America may not offer jackpots at the same extraordinary level as Powerball and Mega Millions, but the top prize starts at $2 million and can keep growing until it is won, making it far bigger than most state-only games. The jackpot for the first Lotto America draw on Wednesday 15th November was $15 million as funds were used from the recently-concluded Hot Lotto, and nobody has yet managed to land the top prize.
The chances of winning the Lotto America jackpot are 1 in 25.9 million, making the odds much more favourable than both Powerball and Mega Millions. The chances of winning the Powerball top prize are 1 in 292 million, while for Mega Millions the odds are now 1 in 302 million.
Lotto America has also appealed to players because of its rich history. The game was originally played in a different format between 1988 and 1992, before making way for Powerball. When Lotto America’s return was announced, Iowa Lottery CEO Terry Rich said: “As we were researching new game possibilities there was one name that kept coming up, so we decided to go vintage. After 25 years, Lotto America is making a comeback, with new features for today's players.”
Room To Grow
Lotto America is currently played in 13 states, with New Hampshire also set to join in February 2018. As the jackpot grows and more players begin to enjoy the game, it is sure to go from strength to strength over the coming months and years. The next drawing is on Wednesday night, with a top prize of $15.6 million, and players can take part by visiting authorized retailers in participating states. Good luck!