New technology set to boost Iowa Lottery sales

Wednesday March 30th 2011

New lottery machines are due to be installed in retail outlets across Iowa over the coming weeks. It’s hoped that by installing updated terminals in 2,400 stores, sales of tickets for inter-state lottery games such as Mega Millions and Powerball will increase.

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According to a report by the Indystar, the new machines are due to start arriving next week, with around 300 stores expected to be kitted out every week. Customers will be able to use the new machines to scan their lotto tickets and scratchcards to check for winners.

Support for the lottery remains strong in Iowa, and last year draws and scratchcards brought in a total of $256million. A total of $56million of that will be spent on various state projects including educational schemes, employment initiatives and environmental programmes.

Big jackpots are what draw many people in, but surprisingly, new multi-millionaires can be pretty slow when it comes to checking their tickets and discovering the good news. Iowa Lottery officials are still waiting to hear from the person who bought a ticket in Des Moines three months ago and won $16.5million.

The winning Hot Lotto ticket has yet to be checked in any of the state’s lottery machines and so it is possible that the winner is still unaware of their good fortune.

Written by Brett Levenson

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